Website Launch for Shanghai Family

While there, I focused on:

• Editing print articles to make them suitable for web.
• Creating web-original articles and evergreen content to gain more traffic.
• Working with freelancers to create fun, web-original columns like “Shanghai Mama.”
• Developing social media campaigns and events to increase readership.

While the site is no longer active (Ringier sold its business in China at the end of 2017), I’ve included some screenshots of some of the content I created for ShFamily.com. Just click on the images to read.